Radio monitoring now also for Ahmedabad

Aircheck India expands services to cover more stations

Mumbai -- 3 October, 2007– With the number of radio stations on air increasing almost daily in India, the demand for monitoring services for these new media outlets in the industry is expanding rapidly, as well. To address this growing demand, RCS India has now announced the expansion of media monitoring services to include all commercial radio stations in Ahmedabad. AirCheck India provides audio identification services of commercials and songs that are played on air. This service is of particular value to the industry, as it helps broadcasters to track competition and to gear their own marketing activities. AirCheck India monitors radio stations around the clock, every day of the year and provides "same day" verification.

Says Karl Kessler, as General Manager of RCS India responsible for marketing these services to the industry: "Of the five radio stations licensed for Ahmedabad, four are already on air. And Ahmedabad is classified as a Category A market, with considerable economic strength. This makes it extremely viable for our expansion plans."

RCS India Sales Manager Kanan Bhuta agrees: "Even before the start of monitoring in Ahmedabad, we received inquiries, asking when data for the stations would become available. This shows how crucial this information now is to the broadcasters in their strategic planning."

One of the first subscribers to AirCheck services for Ahmedabad is Radio Mirchi. Kaushik Ghosh, Senior Vice President Marketing for Radio Mirchi, says: “We are already using AirCheck monitoring services in all the available markets. Our senior management has been waiting eagerly for the commencement of AirCheck services in Ahmedabad. Now, during the festive season with increased emphasis on advertising, the data are even more important to us.”

RCS India intends to launch monitoring services for at least two other major markets before the end of the year.


About AirCheck India

AirCheck India is a subsidiary of RCS Inc. It started its operation in 2003, and has been servicing broadcasters in India and abroad since then. To clients in India, the company provides audio identification services of spot and song airplay at radio stations in major Indian markets. AirCheck India monitors radio stations around the clock, every day of the year and provides “same day” verification. At present, the service includes Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur.

RCS's patented automatic identification technology is used by AirCheck India to provide same day verification of content data. The processed data are then instantly made available to subscribers via a web portal in the form of online reports.

About RCS

RCS software is used by more than 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's leading provider of broadcast software. The company provides broadcasters and webcasters with tools and expertise and also develops real-time audio recognition technology. In 2002, RCS opened its subsidiary in Mumbai. Since then, RCS India has been serving the broadcast industry in India with localized services around the clock.